After months of research and planning, it’s almost time for the implementation of the ‘Christmas Strategy’.

Planning for Christmas with a toddler is like a military operation, it takes careful planning and timing to execute a successful day.  So I thought I’d share with you my list of reasons why planning for Christmas is like planning a Public Relations campaign.

1. Research is key

This includes speaking to other stakeholders (parents), desktop research (flicking through the Argos catalogue) and speaking to your target publics (asking your child what they would like off Santa).  It also consists of assessing your current situation and asking yourself important questions, such as:

How much space do we have in the toy cupboard?

Will Penny actually use this, or just play with the box?

Creating a situational analysis is essential for any parent wanting to get through the holidays in peace.

2. Planning is essential

Organising a timetable is a requirement for Christmas in our house to run smoothly.  Our family is huge and we have to co-ordinate visits to and from parents, grandparents and extended family.  I usually start planning an itinerary after Halloween so that people know where they stand and I have a clear idea of what I need to achieve and by when.

3. Stick to your budget

I often make the mistake of buying on impulse, especially so close to Christmas.  Don’t be drawn in by additional extras.  The reason that campaigns have budgets is to make them realistic and within the organisation’s means.  There is no point splurging extra on presents if you can’t afford the wrapping paper.

4. Crisis management

Your long lost auntie has just turned up on your doorstep, you don’t have a gift for her, what do you do? I tend to keep an emergency stash of generic presents and spare Christmas cards just in case.

Whether it’s a forgotten gift or burnt turkey, always have a contingency plan.

5. Sit back and evaluate your hard work

Now it’s time to relax, sit back and enjoy the event that you helped to create. If anything goes wrong, then you’ll know exactly what to do for next year….

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