As today is throwback Thursday, I thought I’d indulge in a little reminiscing.

This week the 2016 Douglas Smith Student Award was launched by CIPR International.  Although I’ve already written a post about winning last year’s award, and one on the entry itself, I haven’t really written about what I learned from the award.  So for this week, I thought I would write a brief post with advice to help out anyone considering entering this year:

  1. Trust your instincts – last year I entered as a team with Hannah and Arianne. We decided straight away to enter together and didn’t have any doubts that it wouldn’t work, but if someone wants to work with you and you’d rather go it alone then go for it.
  2. Do your research – we must have spent the equivalent of around 200 hours conducting primary and secondary research for our campaign, and still managed to miss pieces out.  Make sure that solid research forms the base of your tactics.
  3. Remember that this is an international campaign – we were used to planning local level campaigns and thinking strategically on an international level took some getting used to.
  4. Presentation is everything – think carefully about how you want to present your campaign, last year we had a limit of 1500 words which was really hard to stick to.  That’s why we chose a brochure format, so that we could make use of lots of pictures (and make it look pretty).
  5. Pace yourself – April seems like a long time away, but it will roll around faster than you think.  We found it helpful to schedule our meetings into our timetables so that we could keep on top of the extra workload.  This also helped us to set manageable goals and timelines.

So there you have it, my top 5 tips for any students who want to enter for this year. However, I would also issue a friendly warning.  It is a lot of work, so make sure that you have time to do it and aren’t overstretching yourself.  I have a tendency to take on too much and even though I would love to enter this year, I don’t think I would be able to do so without having a breakdown.

That being said it looks excellent in your portfolio and is definitely worthwhile for improving your strategic planning skills.

Good luck!

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