Unless you’ve been living under a rock this week, you’ll have noticed the barrage of Christmas adverts hitting our TV screens and social media. If you’re a massive Christmas fan like me you’ve already watched all of the Christmas films that Sky have released on demand and are now getting your fix by singing carols in the car on your morning commute.
In case you have been living under a rock, here’s a run down of my favourite Christmas adverts so far this year.
5. Not On The High Street
I’m not usually a fan on obvious adverts, sometimes I feel a bit patronised by retailers who think I’ll buy their products if they show me them in a nice setting with a catchy jingle. However, I think this year’s Not On The High Street Christmas advert is very true to brand. I’m a big fan of the company as I like to make my gifts personal, and I think their unique service comes across well in their advert. Also, their boo to consumerism and down with ‘the man’ edge speaks to the rebel in me.
Now the Waitrose advert for this year is exactly what I just said I didn’t like, commercialism at it’s finest. However, when competing with the Christmas bigwigs, such as John Lewis and Marks and Spencer, I think the way they released their ad this year was quite clever. As well as the obligatory grand unveiling, they released several teaser clips (including the one below) on their YouTube channel, to heighten the anticipation of seeing Heston dusting his pies.
I love a funny advert, and Lidl’s Christmas campaign this year really spoke to me. Their clever use of Christmas struggles that every family faces really resonates with me, and it definitely stands out in a saturated marketplace. The fact that they’ve backed up their advert with real tips and recipes on their website is a really clever touch (I can’t wait to make these Reindeer cupcakes with Penny).
2. John Lewis
I know, I know, how is John Lewis only my number 2? The retail giant is renowned for their clever use of advertising around Christmas and this year’s advert was highly anticipated. It ticks all of the boxes for me: wide eyed little girl (check), stripped back vocal of an indie classic (check), moralising Christmas to make me feel like a bad person (check).
The reason it hasn’t made it to my number 1 is that the advert feels incomplete for me. Why does the little girl give the man on the moon a telescope? Now he can only watch and not interact, which is way worse. Surely a walkie talkie or even a tin can on a piece of string would have been a better present?
My main gripe with the advert for this year is that it’s a partnership with Age UK, highlighting the loneliness some elderly people feel at Christmas time. A worthy cause. However, I found this out by reading the papers, not through the advert itself. Where is Age UK’s logo? Or the information at the end of the advert informing people of how they can help/donate? If people have to go into the shop before they realise the partnership exists, then for me it’s not doing it’s job of promoting the charitable goods their selling as part of their campaign.
I’m not usually one for high-end, everyone who knows me knows that I love a bargain and sometimes have to get creative with my Christmas gifts. That being said, I’m in love with this Christmas advert from Burberry. Not just because it celebrates the 15 year anniversary of Billy Elliot (filmed in my area), or because it features some of my favourite celebrities (HRH Queen Walters), but because it’s so upbeat. I don’t feel guilted into buying anything, or moralised, and it doesn’t feel like they’re pushing their products into my face.
It just makes me feel happy, and that’s all I can ask of a Christmas advert.