Back in the Swing of Things

HELLO!

It’s been 8 months since my last post (shock horror), where my brief blog hiatus has turned into an extended vacation.

A lot has been going on since my last post, so before I start getting back into writing “proper” posts, I thought I’d let everyone know what I’d been up to in the last year.

I stopped blogging earlier this year after I found the pressure of my final year and having a family and work obligations too much to contend with all at once. Third year was a lot more full on that I thought it would be, and I didn’t have the luxury of taking any enjoyable PR modules, which meant extensive reading around 20th Century English Literature for my dissertation.

Thankfully, I managed to graduate with an overall 2:1, and here is a lovely photo of me and fellow PR graduate Arianne Williams to prove it.

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One of us will need to go home and change.

In the lead up to graduation I also got my first proper PR job! I had been doing some freelance work for 2B Communications based in Newcastle, and they decided to offer me a position post-graduation.

I couldn’t have asked for a better first role. As well as being really nice people and understanding of my childcare needs, everyone is really knowledgeable about the industry and North East media and I feel like I am learning something new everyday.

Another major milestone that passed this year was Penny’s first day of school. A big step and one that wasn’t without some tears (mainly mine). I’m sure you’re already bored of seeing photos of everyone’s kids in their uniforms so I won’t post one here, but if you follow me on Instagram you can be nosy and check it out.*

With 6 hours a day free from mammy duties and a part time job to fill most of it, I decided that I wasn’t busy enough (anyone who has followed my blog previously will have probably gathered that I like to be on the go constantly). I therefore decided to become a fully fledged masochist and enroll on the MA in Public Relations at the University of Sunderland. Well, my need to keep out of trouble isn’t the only reason, but I feel my decision┬áto continue my education in PR is another post entirely (so stay tuned).

So get ready to read a lot more about my journey deeper into the dark realms of PR theory, how my career is living up to the expectations I had when I began this blog, and why I should just give up on sleep entirely.

 

* I lied.

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#sorrynotsorry

 

 

 

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Blogging 101: How to Write a Blog Post

It’s been a little while since I posted anything. Partly because I’ve been on holiday, and partly because I’ve been busy with other projects (like PR Stack).

So,  to get back into the swing of things I thought I’d take it back to basics and remind myself of how to actually write a blog.

What’s Your Angle?

Although my blog is PR related, I mostly write about being a mature student and how my experiences as a parent help or hinder my studies.

There are lots of blogs about PR campaigns,  crisis management and PR issues,  so what is it that makes your writing stand out? What is your unique selling point and how are you going to position yourself to stand out against the white noise of PR blogs?

As you can probably tell by my earlier posts,  it took me a little time to figure out who I was as a blog writer. After a bit of experience,  and lots of abandoned drafts, I’ve found my niche.

Make It Personal 

Nobody wants to read a regurgitated textbook, we get enough of that in class. Make your posts personal, relevant to you and engaging to your readers by drawing on your own opinions and experiences.  After all, what’s the point in rewording someone else’s content? Create something original by being yourself, which brings me to my next point…

Hone Your Writing Style

Now I’m not going to say my spelling and grammar is perfect, but one thing that really turns me off reading is lots of errors.

As well as checking your work thoroughly, blogs should be written informally, almost like you’re telling a story to a friend.  This makes your writing more accessible and engaging to the reader. Personally, I think my blend of quasi-lists and self depricating humour reflects my personality and using this makes it easier to write my content.

Sharing Is Caring

Don’t forget about social media. After all, what’s the point in posting content if no one can find it? Use any and all social media sites to promote your writing and find new followers. I use Facebook for my friends, Twitter for my colleagues and blogging networks and LinkedIn to reach out to potential employers and clients.

Now that I’m back in the swing of things and getting settled into my final year of study, you can look forward to many a blog post about how stressed I am and find out about the progress of my McDonald’s job application. So until next time remember that sharing is caring and I’ll see you round the Twitterverse.